Tracy's Story

Hi, I’m Tracy Stonard the founder of Magenta Cakes.

I’ve always had a sweet tooth, as those who know me will testify.

However my love for baking and cake decorating really took hold when I was expecting my son.

With a determination to embrace my creativity and fulfil my desire to run my own business I founded Magenta Cakes in 2009.

Since those beginnings it’s evolved from delivering baked treats to offices, to creating celebration cakes & cupcakes, to teaching and writing.

We first introduced our popular range of classes in 2011. It’s really important to me that our students come to have fun, relax and learn in a friendly environment. Therefore it’s my aim to ensure that they leave feeling happy and inspired.  Many my students have even gone on to create their own cupcake businesses as a result of coming to our classes. I also offer business mentoring and programs to those seeking advice on starting a cake business from home ( for more information see our business page).

I’m really passionate about creating and sharing my knowledge of cakes, baking and running a business. This is the inspiration behind our increasingly popular ‘Magenta Cakes’ blog which has +20,000 visitors a month.

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Happy Baking!